Tasmania has more than 1,000 mountain peaks, four distinct, mild seasons, more than 40 per cent of our Island is protected as national parks and reserves, and we have some of the world's rarest animals. Our main Island, which compares in size to West Virginia, the Republic of Ireland or Hokkaido, is home to about 500,000 people. So we are pretty happy and relaxed, and have time to welcome visitors to our Island. Our air is scientifically proven to be just about the world's cleanest; our soils are rich and fertile. So our produce, seafood and wines taste wonderful. We do our best to manage our Island responsibly and in 2004 the US National Geographic Traveler Magazine's Sustainable Tourism Initiative ranked us equal third, in the world, for wise land stewardship.